Where Did the Blue Box Go?

Chances are you can’t remember the last time you bought a box of Dunkaroos. Because that’s the thing about life; sometimes you don’t know when it’ll be the last time you do something.

Where Did the Blue Box Go? is an investigative look at one of the decade’s most shocking and mysterious disappearances.

In this snack sized series, we’re going to uncover the truth about the darkest days of Dunkaroos and how, despite the hype, they might have been too sweet for their own good… Based on a true story.

This trailer was created for the 2021 My RODE Cast podcasting contest and was selected as one of the Runner Up Winners out of over 1,600 submissions.

Transcript

Soft piano music fades in

Devin (host): Do you ever stop to think about the things you did for the last time, without realizing it was the last time? That’s the thing about life…sometimes you don’t know when it’ll be the last time you do something

Dramatic music fades in loudly, then fades

Where did the blue box go? An investigative look at one of the decade’s most shocking and mysterious disappearances. In this snack sized series, we’re going to uncover the truth about the darkest days of Dunkaroos and how, despite the hype, they might have been too sweet for their own good..

Voice from news clip: Tonight’s top story, more and more consumers are reporting that they too, are unable to find the Roos. And stores are at a loss for words.

Voice from phone call recording: What if we just lean into the cross-border stuff? Like a little smuggle-a-roo.

Voice from interview: It was such a classic. Everyone knows the song.

Multiple voices singing: Dunkaroos, dunkaroos. You don’t just eat, you dunkaroo!

Devin: We’ll start by going back. We’re talking 2012. You’re walking through the grocery store and turn down the snack aisle. I’m not talking about the chips and crackers kind of snacks. I’m talking about the individual packs of snacks to-go. They’re portable and delicious. You pick up the sky blue box. A six pack of mini cookies and just enough frosting to dip them all in. Into your cart it goes, through the check out, past the doors, and into your life. But only for a short while. A six pack is a criminally small quantity for these delights. But that’s not the real crime here.

The real crime is what happens next. From the cultural phenomenon and the cartel, to the war on sugar and the comeback, come along as we very seriously examine the rise, and fall, and rise of Dunkaroos.